Consulting Services & On-Camera Training by Clarence & Ellen Jaffe Jones

Nobody in America can match the experience of this husband/wife team in newspaper and television reporting, news media consulting, crisis managing, on-camera coaching.

Click on the photos to read
detailed biographies

Clarence Jones

Ellen Jaffe Jones

After he wrote Winning with the News Media in 1984, Clarence Jones left a remarkable reporting career to create the consulting firm. He and Ellen Jaffe, a former investigative reporter and TV anchor, were married in 2003. She then joined him as vice president of the company.

The bulk of their business is seminars for small groups of executives in both government and private industry.

They also do a lot of one-on-one coaching, using videotape to polish personal skills for:

	Interviews
	News conferences
	Public presentations
	Court & legislative committee testimony

When a correspondent from 60 Minutes or 20/20 knocks on your door, the panic sets in. That's when they're often called in to help manage the media crisis. And ease the fear.

For group training, Winning with the News Media is the textbook for the class. It contains all of the core information on media relations strategy, personal skill, and inside information on how the media really work.

The typical workshop begins with about a half-day of lecture and videotape to teach the basics:

	Ten Commandments of media relations
	How reporters decide whether you're a good guy or a bad guy
	Current shifts in media ethics and ownership
	Differences between print and broadcast news and personalities
	How to craft a quote that won't be misquoted

Then they pass out hypothetical media situations, custom-tailored to fit the group.

The class becomes the command staff, debating -- and then deciding -- the best strategy for dealing with the media problem. Members of the class are chosen to role-play that strategy, on camera.

There is instant replay, and constructive criticism for those who've been in the hot seat.

Sometimes, Clarence and Ellen make suggestions for how to do it better. A portion of the situation is taped again, so the class can see the difference. Those who've been on camera can decide which technique works best for them.

In virtually every workshop, someone says:

"This is the best training I've ever had."

If you're interested in:

	A workshop for the people in your organization
	Personal, on-camera skill-building

OR if you have

	A looming or potential media crisis
	A difficult news conference ahead
	An important presentation to plan

Winning News Media, Inc. can help!

PHONE: 941.779.0242

You can also reach them by clicking below. This will (in most browsers) bring up an automatically addressed e-mail window.

CandEJones@winning-newsmedia.com

If that doesn't work, click here for more contact information.

And as a first step, you probably should have your own copy of

Winning with the News Media.

Here's how to get it.