Winning News Media is a Bradenton, Florida, company that specializes in crisis management consulting and on-
Nobody in America can match Clarence Jones' experience in newspaper and television reporting, news media consulting, crisis managing, on-
After he wrote the first edition of Winning with the News Media in 1983, Jones left a remarkable reporting career to create the consulting firm. The bulk of his business is seminars for small groups of government and corporate executives.
He also does a lot of one-
Court & legislative committee testimony
When a correspondent from 60 Minutes or 20/20 knocks on your door, the panic sets in. That's when he's often called in to help manage the media crisis. And ease the fear.
For group training, Winning with the News Media is the textbook for the class. It contains all of the core information on media relations strategy, personal skill, and inside information on how the media really work.
The typical workshop begins with about two hours of PowerPoint slides and video clips to teach the basics:
Ten Commandments of media relations
How reporters decide whether you're a good guy or a bad guy
Current shifts in media ethics and ownership
Differences between print and broadcast news emphasis and personalities
How to craft a quote that won't be misquoted
Then hypothetical media situations are passed out, custom-
There is instant replay, and constructive criticism for those who've been in the hot seat. Sometimes, Clarence makes suggestions for how to do it better. A portion of the situation is taped again, so the class can see the difference. Those who've been on camera can decide which technique works best for them.
In virtually every workshop, someone says:
"This is the best training I've ever had."
If you're interested in:
A workshop for the people in your organization
OR if you have
A looming or potential media crisis
A difficult news conference ahead
An important presentation to plan
Winning News Media can help! Click here for contact information.