Clarence Jones - writer, media guru, on-camera coach

Legendary Investigative Reporter, Now Author of 9 Books

Clarence Jones' Life and Careers

After 30  years of award-winning reporting in both newspapers and TV, Jones wrote a book that (these are his words)

"Teaches people like you how to cope with SOBs like me." 

Some reviewers have called that book (Winning with the News Media) the "bible" of news media relations.

When it was published, he left reporting and for another 30 years was a crisis consultant/on-camera coach. 

He occasionally works now with long-time clients who have media problems, but calls himself a full-time writer, 

with nine non-fiction books in print (below) and a novel in the works.


He's also a serious photographer, inventor, and do-it-yourselfer who can assemble, modify or fix anything but a broken heart. 

He builds his own computers and lives in Bradenton, on the Gulf coast of Florida, where he sails his 28-foot Catalina boat.

Newspaper and TV Reporter

Jones always knew he would be a writer/reporter. He started a school newspaper in the third grade. Became editor of his junior and senior high school newspapers. Was a full-time reporter for a daily newspaper while he earned his journalism degree at the University of Florida. 

He became state capitol correspondent for the Florida Times-Union 

when he was just 23 years old.


As one of the most promising young journalists in America, he was awarded a 1963-64 Nieman Fellowship at Harvard University,

 then moved to the Miami Herald.


There, he became the first reporter in the world 

to use a computer to crunch numbers for a major story. 

(above left, at the Herald's mainframe computer in 1968) 

Jones finished his newspaper career 

as Washington correspondent for the Herald


Then he moved to WHAS-TV in Louisville, where he went undercover for eight months with an assumed name, carrying a hidden camera into bookie joints every day to produce a series of documentaries showing how illegal gambling had corrupted politics and law enforcement there.

His reporting led to the creation of a special federal grand jury to investigate corruption in Louisville.


In 1972 Jones returned to Miami as investigative reporter for WPLG-TV

(above, right) where he became the 

first reporter for a local station to ever win 3 duPont-Columbia Awards

(TV's equivalent of the Pulitzer Prize)


One book reviewer wrote:

"Jones' life reads like a murder mystery or a spy novel."

News Media Consultant/Book Author

When his first book was published in 1984, he left reporting and formed a company that for 30 years taught government and corporate executives news media strategies and on-camera skills. 

In seminars all over America, he would setup a hypothetical crisis, then put execs on camera to film a tough, aggressive interview. 

With instant replay he would critique their style and 

performance, then teach them how to do it better. 

He ended  that career in 2015 to write full-time. 


His books currently in print (below) are: 

Winning with the News Media - 

A Self-Defense Manual When You're the Story

They're Gonna Murder You - 

War Stories From My Life at the News Front

Sweetheart Scams - 

Online Dating's Billion-Dollar Swindle

Webcam Savvy  -  

For the Job or the News 

Webcam Savvy - 

For Telemedicine

Filming Family History  -

How to Save Great Stories for Future Generations

Sailboat Projects - 

Clever Ideas and How to Make Them

More Sailboat Projects - 

A Sequel

LED Basics

Choosing and Using the Magic Light


Print and Kindle versions are at

All other e-book versions can be downloaded from


Contact Us

Drop us a line, a question, or an idea

For Snail Mail:

Clarence Jones, Winning News Media

6907 Vista Bella Drive, Bradenton, FL 34209, US

(941) 779-0242